Adam Sweeney & Ed Dessaint

Adam & Ed set Purpose-driven growth strategies at Businessfourzero, working with scale ups such as Instant Group to large international businesses in financial services, retail, healthcare and industrials, such as Canada Life, Tesco and Arxada. Businessfourzero specialise in 5 areas, but it is their ability to connect the dots between them that creates real impact, both commercial and societal, with purpose driven change.

The first is setting business purpose to create purpose driven businesses – not a business with a purpose statement. Second is business strategy powered by the conviction of leaders – not descriptors hidden in lifeless decks and communicated on powerpoint. Third is Leadership – leadership teams and coalitions creating collective momentum – not brilliant individuals radiating collective dysfunction. Fourth is Engagement, with events and experiences that create deep & sustained commitment among people – not a momentary sugar rush of lone inspiration. Together, the business creates high performing culture – real empowerment and agility unleashed in every team, fast – not endless analysis and ad hoc interventions that deliver no commercial impact.