Atif Sheikh

Atif Sheikh is the founder and CEO of Businessfourzero, a strategic organisational change consultancy that helps large companies define their business vision and purpose with clarity and engage their people at all levels around that purpose. He founded the business to address the challenge that large organisations’ goals and intention were continually getting lost in the real pace and complexity of market disruption. Businessfourzero focussed on creating real clarity around those goals and then unlocking the human potential in the company to realise them in that context. Atif is driven by seeing the surge in belief and energy people experience when they and their organisation move from Powerpoint decks and initiatives to real change with purpose in the way the business is done. He has led transformation to unlock growth at AVIVA, Samsung. CNN and PepsiCo, and here discussed the experience of that transformation journey with client. David Macmillan, CEO of esure.